One of my clients is pitching a new line to a big department store chain, and she asked me to create the labeling for her products. I was chained to Illustrator much of the week gunning to meet the deadline. The samples shipped on Monday…fingers crossed the buyers go for them.
She sells high end salt and sugar items so the labels needed a sophisticated, urban feel. She also requested a vintage-inspired holiday label for her seasonal flavored hot cocoas. It turned into the best week ever because I got to work in my two favorite aesthetics, with just about 100% creative freedom to select fonts and develop palettes & patterns.
I let the flavors determine the palette of the finishing sugars, and I’m really pleased with how they go together. They’ll be sold in a three pack and I think the colors will really make the finished group sing. Hope the buyer feels the same.
I adore vintage Christmas cards, and when I found this one on-line, I knew right away it would be the inspiration for the Hot Cocoa palette. I drew the repeat by hand, then recolored each of the elements to differentiate the flavors. It’s amazing how much the recoloring changed the feeling of the repeat. I’d love to see this artwork as a fabric and am thinking about ordering a yard from Spoonflower. Just heard that Spoonflower is doing custom wrapping paper, too.