My latest work is for a new handmade Vermont beauty product line called Holsis. My client wanted to stick with a very clean line and the concept of upside down dragon fly in her logo. Here’s where we landed. See my first pass below.
I just finished creating the labels for a high-end line of bath salts; they are off to the factory where they will be mocked up in an apothecary-style jar. My goal was to make the art elements abstract, while at the same time referencing ingredients in the bottle. For instance, the repeat in “Cassis” is my original rendering of a fig. Once I drew a base design for each flavor, I used it to build the pattern repeats. I also created several small, supporting artwork elements to give the core drawings more movement and life (like the spirals around the chamomile flower). By using the same elements repeated in alternate scale, color, and stroke weight, the designs have cohesion. (I hope! that was the goal, anyway.)
The goal was to create a line of Bath Salts that would appeal to teens at a lower price-point for distribution in big chains. The bottle is plastic and kind of mayonnaise-jar looking. I can’t tell you how much I loved the freedom to draw illustrations of grapefruits, flowers, pomegranates, figs, and develop an eye-poppingly bright color story. The deeper I get into this kind of product development that requires very graphic, illustrative work, the more satisfied I become. I’m knitting less and less and working on Illustrator more and more…
Like most designers, I am constantly taking photos of designs I like and drawing inspiration from the world around me. After creating the original patterns, below, I realized maybe I absorbed a little too much of the world around me. Imagine my shock when I found the gift card in my wallet of the design I had just drawn in Illustrator. I like to think I have such original ideas, but in these cases, clearly, it was osmosis.
Just finished painting with my Mom. Probably not the way she wanted to spend her vacation in Vermont. But I think the end result is worth it. It’s a bright pear green. Hope my husband likes it. We painted while he was on a business trip. Surprise, Honey!
Another one of my classes just launched on creativebug.com. I’m so, so excited about this one. Beginners always want to knit baby booties, but often won’t try because of the intimidating shaping. I developed these booties with beginners in mind. The shaping is so minimal, and the result is adorable. Honestly, one of my favorite projects. Give them a try and let me know what you think.
I created these 11″ x 17″ posters for South End Studio’s summer yoga series. Can’t decide which one’s more catchy. Any help?
Fortunately for all of us who live in Vermont, Sara and Ethan at Great Harvest are gearing up to sell their bread wholesale. Sara designs her own labels for the in-house breads, but she wanted a little help with the labels that will go on the breads in stores. She asked me to stay true to their current brand, while at the same time create a label that would make their breads “pop” on the shelves. The labeling needed to work from both the top and the heel-side of the bread, since different grocery stores will stack the bread differently. They will be selling 10 flavors — which means I had to come up with 10 colors, cuing off their branded purple. Here’s my work so far. the label will wrap around the bread at the great harvest logo, so the purple-backed portion will sit on the heel.
Sara and Ethan canned the cobalt blue, which I think was a nice call. Didn’t really fit in the group, I think.
I sent these labels off to my client so she can cut them out, put them on bottles and bags, and send them off to the buyers. After lots of work, and several iterations, I love where we landed, but I’m particularly proud of the Stevia and Sugar blend. I like the little spoons in the Sonoma Pantry logo, too.