Popcorn Labels for Sonoma Pantry

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My client wanted a “circus” theme for her latest line. Here’s what I delivered. See the gallery for the inspiration images I pulled as reference points for text, color and imagery.popcorn

Indian Flavor with Turmeric Label

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I hand drew the scroll designs in Illustrator, which gave me great flexibility in arranging them for repeats and breaking them down for little details. It took a few passes to get to this point. I started with henna-inspired art, then moved to the scrolls, pulled from Moroccan tiles I found on the Interwebs. See the progression of imagery, font, and color in the gallery below. The progression is based on feedback from my client and feedback to myself in my own head.

The final print-ready label

The final print-ready label

Art Deco-Inspired Oil Labels

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In my teens and early 20s I was a rabid fan of any literature written or set in the ’20s and ’30s and voraciously read whatever I could get my hands on: Fitzgerald, Hemingway, William Faulkner, Anais Ninn, Henry Miller. I’ve always been drawn to the visual story of that era, as well — poster art, Art Deco furniture, buildings, appliances. Part of me feels I actually lived during that time. So you can imagine how excited I was when this popped project popped out of me. The client wanted something distinctive in the oil-label space. There are so many options for olive and other oils, she really wanted something that would differentiate itself on the shelf. In my first pass, I was striving for very clean, modern and spare imagery. As I fine tuned my drawing, my love of all things Deco bled into the project and this is what I made.

 

oils-for-blog

 

Handmade in Vermont: Holsis Bath Products

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Handmade in Vermont: Holsis Bath Products

My latest work is for a new handmade Vermont beauty product line called Holsis. My client wanted to stick with a very clean line and the concept of upside down dragon fly in her logo. Here’s where we landed. See my first pass below.

Layout and color concepts for new skincare line

Layout and color concepts for the Holsis skin-care line after initial client feedback on the four options, below.

First pass at stickers. My client liked a combo of two, so landed at the line above.

Four options.

Pattern Designs for Bath Salt Line

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I just finished creating the labels for a high-end line of bath salts; they are off to the factory where they will be mocked up in an apothecary-style jar. My goal was to make the art elements abstract, while at the same time referencing ingredients in the bottle. For instance, the repeat in “Cassis” is my original rendering of a fig. Once I drew a base design for each flavor, I used it to build the pattern repeats. I also created several small, supporting artwork elements to give the core drawings more movement and life (like the spirals around the chamomile flower). By using the same elements repeated in alternate scale, color, and stroke weight, the designs have cohesion. (I hope! that was the goal, anyway.)

Maggie Pace bath salt artwork bloomcassis4'

A Bath Line For Teens

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The goal was to create a line of Bath Salts that would appeal to teens at a lower price-point for distribution in big chains. The bottle is plastic and kind of mayonnaise-jar looking. I can’t tell you how much I loved the freedom to draw illustrations of grapefruits, flowers, pomegranates, figs, and develop an eye-poppingly bright color story. The deeper I get into this kind of product development that requires very graphic, illustrative work, the more satisfied I become. I’m knitting less and less and working on Illustrator more and more…

chamomilegeranium4.75' Maggie Pace grapefruit and pomegranete illustrations

Too Referential? Um, Yes.

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Like most designers, I am constantly taking photos of designs I like and drawing inspiration from the world around me. After creating the original patterns, below, I realized maybe I absorbed a little too much of the world around me. Imagine my shock when I found the gift card in my wallet of the design I had just drawn in Illustrator. I like to think I have such original ideas, but in these cases, clearly, it was osmosis.

Abstracted floral pattern from a gift card.

Abstracted floral pattern from a gift card.

Japanese stencil design

A repeat from “Traditional Japanese Stencil Designs.”

My original rose pattern. I didn't trace it. Honestly. I just had the gift card in my wallet.

My original rose pattern. I didn’t trace it. Honestly. I just had the gift card in my wallet.

My original repeat patterns. I think I might have accidentally plagiarized?

My original repeat pattern. Pretty sure I plagiarized. Maybe not the leaves, but the flower for sure.

Hey Beginners: You CAN Knit These Booties. Really.

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Another one of my classes just launched on creativebug.com. I’m so, so excited about this one. Beginners always want to knit baby booties, but often won’t try because of the intimidating shaping. I developed these booties with beginners in mind. The shaping is so minimal, and the result is adorable. Honestly, one of my favorite projects.  Give them a try and let me know what you think.